5000 page views a day and a bounce rate of less than 20% – speaks for itself really !!
The RallyMoto team run UK based events and training sessions with the web site being a membership site. Tigerfish provide a content service for the site and use the vast potential of social media to generate a steady flow of traffic to the site.
The site is a member based special interest site, with a regular e-Newsletter and a particularly active forum. A big boost to the site came when Tigerfish redeveloped the site so it was accessible on tablets and mobile devices – this in itself gave 104% lift in mobile users.
The site has had the following increase in traffic over a six month period:
- 78.37% increase in sessions
- 89.13% increase in page views
- A bounce rate of 0.57%
- 104% increase in mobile users
- 93.77% increase in tablet users
Content marketing increases:
- 416.43% in Facebook Mobile referrals
- 110.37% increase from Facebook
- 567.31% increase from Twitter referrals
Tigerfish redeveloped the web site to incorporate a simple to use CMS, a forum and social sharing.
Making the site responsive was a major part of the sites success in accessing the mobile and tablet users along with maximising social media activities.
The integrated e-Newsletter makes creating and sending the monthly update easy. This is also in a mobile friendly format.
“The performance of the web site has gone through the roof in the last 6 months – it really is
the focal point for our sport and the interest is growing daily”
MARK MOLINEUX – RALLYMOTO