Bread & Water for Africa
A total overhaul of online marketing and a new approach to fundraising.
Bread and Water for Africa wanted to update their web site with a more modern feel, responsive site and use the team at Tigerfish to quickly update the site with information from overseas project managers and volunteers.
Tigerfish completely redeveloped the website with a responsive site that put the fundraising message first and foremost. Bread and Water are able to add content to the site but due to limited resources they work with the Tigerfish team to update content, create the e-Newsletter and work with social media.
The content is a key driver in the fundraising part of the site.
The Content Management system is shared by both the client and the Tigerfish team making updating the site easy and fast.
From the start the site had to be responsive, with such a big part of the marketing being e-Newsletter and Social Media driven.
The regular e-Newsletter is a key part of the fundraising side of the website driven by a complete content service with copy, image resizing and video editing.
“We totally overhauled our whole approach to our online marketing with Tigerfish. They are now an essential part of our team and a major component in our online fundraising activities.”
NISHA SINGH – CAMPAIGN MANAGER