Anthony Nolan – Mile by Mile
A special micro site for the “Mile by Mile” campaign for the blood cancer charity
A specific site aimed at recruiting runners for the camapign and centralising the information for signing up and raising money for the charity. The site is at the core of the campaign which is encourages you to join the Anthony Nolan Team to run the London Marathon.
The site is full resource with information on setting up your own fundraising accounts, a social media guide and even a sign up to be part of the team helping out.
The site is run by the Anthony Nolan team with a full CMS system. This site had to be responsive as the target audience was expected to view the site on tablet and mobile. The design was particularly focused on the mobile and tablet layout.
This led to a visually striking that was easy to navigate and use. The sign up part of the site for registration is under heavy load prior to the event.
Full Drupal CMS, designed for the client to have full control of the content and the registration forms.
It was essential the site was fully responsive and really tablet friendly for signing up to the event online.