A new web site and e-Newsletter to raise the brand and profile of the company.
The aim of the new site was to appeal to a larger audience, including a mobile and tablet friendly version. The site needed to be re-structured due to the large amount of information on the site ,so it was easier to search and navigate.
Whilst doing this Tigerfish completely enhanced the “look n feel” of the site and integrated some existing technology into the new site.
The site is run by the ABMA team with a full CMS system. This was key to the development of the site and to ABMA’s ongoing web strategy. Being in the education sector, ABMA needed to be able to update the calendar and examination information immediately.
The client’s in-house team needed to make instant updates.
To broaden the reach of the site and to engage more students the site had to work on mobiles and tablets.
The e-Newsletter is used for regular updates and to bring students back into the site.