Beatson Cancer Charity have been running a Christmas Bauble campaign for the past couple of years.
Tigerfish have created seperate pages within the existing site which are branded to copy the current look and feel branding style of the main site but with an promotion to buy a virtual Christmas tree bauble- as well as having the option of leaving a personalised message to hang on an online tree.
The overall strategy of the promotion is to raise extra funds for the cancer hospital and to wider the donor database for further, future fundraising.
As a result Tigerfish are very pleased to have just recieved this testimonial from our client:
“Happy New Year – I hope you had a great festive break and it hasn’t been too much of a struggle getting back into the swing of things!”
“The Beatson Bauble microsite has been a huge success – we’re so pleased with how much money it’s raised. We’re over £x.xk now!”
“As the campaign is now drawing to a close, we’d be looking to extract the ‘opt in/out’ data options we’ve collected so Beatson can add these records and their correct preference flags to their database to ensure we’re contacting donors by their preferred means (tel, email etc).”
We have anonymoused the actual figure raised to preserve Beatson’s overall confidentiality.
Tigerfish are similarly helping a growing number of charities to increase their donor income and overall effectiveness.
So if you want to improve your charity’s financial effectiveness by improving your website please contact us straight away and we will arrange everything for you.