The Jacks Basket Store website needed an upgrade and we could see from the Google Analytics that the number of mobile visitors to the site were heading towards the 50% mark. So the decision was made to go responsive and look at maximising sales for the future.
The upshot was a complete rebrand and renaming of the site to create the Jacks Straws Baskets brand. All the products were migrated over from the old system and a custom stock report was created so that the client could easily update and manage their stock.
The site was also search engine optimised and Tigerfish ran an SEO campaign leading to the site being ranked no:1 in Google for the client’s optimum keyword phrases.
Sales were dramatically up on the run into Christmas and the trend is continuing in January.
Jack Straws Countrystore, formed in 1976, is a leading supplier of traditional basketware as well as traditional designs Jack Straws experience and expertise in basketry has seen the introduction of many innovative new designs.
All products are made to be practical and useful in today’s world whilst retaining the charm of a handmade item. Continuity of management and staff since the company formation provides a wealth of knowledge, thus enabling us to provide for the bulk market or the single bespoke piece.
So if you want to improve your organisation’s online traffic, sales and profits with online effectiveness by improving your website’s responsiveness and search engine optimisation please contact us straight away and we will arrange everything for you.