Individually they can make a difference to your web site - but together they are an explosive force.
Together they create an overlap, make failing techniques work, together they create a multiplier effect taking your online marketing forwards faster with outstanding results.
The seven essential components are:-
1. Driving relevant traffic to your web site - what are the best, most effective ways of getting qualified traffic to your web site?
Sportsbeat came to us asking for a website that would make their clients say 'WOW'. We used the latest techniques in Website Design to make this Drupal based website definitely stand out in the crowd. Using web languages such as HTML, CSS and jQuery the website has really come alive trying to make the most of the interactive powers of jQuery.
- Read more about Drupal 6: Debugging PHP on Windows with Eclipse and Xdebug
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If you write PHP on a Windows computer then setting up a reliable method for debugging your scripts will at some point be something you will want if not need to do for when simply writing out variables to the page will not do.
A recent article from eMarketer highlights the fact that small businesses don’t believe that social media is an effective tool for marketing and promoting their businesses. At Tigerfish we believe that social media in isolation may not give the results required – but combine social media with email marketing, newsletters and blogs and that maybe a different story.
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Type: Media Group Website
Date: April 2010
The Brief
Halldale are the leading suppliers of news and news publications to the flight simulation and training market publishing a number of magazines, hosting conferences and attending trade shows as well as engaging their audience through through electronic news and online industry directories.
- Read more about Lack of time is the number one reason small businesses limit online marketing
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The results of the survey reinforced some of our thinking with regards to online marketing for small businesses and also brought some new activities into the limelight.
As expected 100% of the respondents have a web site and 84.2% indicated that the web site was either very important or essential for the marketing of your company.
When I visit a client there is always one question I am asked without fail in the course of an online marketing discussion with small and medium sized businesses.
“I want more visitors to my web site. How do I achieve it?”
Here are some options:-
The answer to the question can be both simple and complex as there are many ways to increase traffic to your web site.
We can consider AdWords but I find this to be an expensive option in the long term and when the spend stops so does the traffic.
- Read more about Glenn Le Santo Interview, where we talk about social media fear, Jamaican records, tweeting pillows & much more…
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- Read more about An interview with Nikki Pilkington – a leader in simplifying social media & internet marketing
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nikkipilkington
Nikki Pilkington is one the founders of nikkipilkington.com. She has consistently managed to position herself as a leader in her field and is a major name in the world of Internet Marketing. Renowned across Europe for her innovative, experienced team of Internet Marketing experts primarily working with SMEs, she’s made her name by delivering results.
Nikki was responsible for helping me start my social media journey through her ‘tweetmentor’ programme.
