Digital marketing website design in Cheltenham –
making online a success for you
We work with our clients to make their web site and online presence a total success …..
At Tigerfish build outstanding, aesthetically pleasing web sites that meet our clients requirements. We specialise in responsive web sites that work flawlessly across all platforms, from e-commerce sites, brochure sites and campaign focused micro sites.
Your web site is the foundation or cornerstone of all your online activities – we get it right for you.
I am so delighted with the website and appreciate the excellent service Tigerfish has provided. I will be recommending their services!
Since the launch of the new website, we have never had so many enquiries.
Thank you for your fast and professional service.
Tigerfish have helped improve our online sales and have given us some great ideas on how to further improve our online presence.
We work with clients on a long term basis to ensure the web site produces the required results.
We actively promote your site using search engine optimisation, social media, PPC, social promotions and advertising right through to newsletters and email marketing.
Our business is built on relationships and getting you results
The end game is your success and we are with you all the way.
Latest Website Design and Digital Marketing News
All the latest news, tips and advice and new projects.
SEO or Search Engine Optimisation focuses on analysing data to improve rankings in search engines. Identifying what works to improve visibility is important for an effective strategy.
The method of communication that allows users to speak into their mobile phone or computers to search information through a voice input. Voice search can develop artificial intelligence and provide a great opportunity to reward successful SEO strategies.
The process uses long trail keywords in looking for questions, phrases and expressions rather than specific keywords. Tone of voice is also used to match the user’s intention in assisting to access new data.
Delivering a good user experience increases the engagement of the page and helps favour a site over competitors in Google ranking. User experience targets group decisions in influencing industry trends and design preferences.
Helps boost SEO in providing engaging content favourable to the user’s needs of relevant and easy to read content. The presentation of information through the display of tables, for example, helps make information easier to extract.
Rise of visual search
Current search engines analyse more than just text and are now supported with visual content to explore new search methods. Rich visuals create more engaging content and provide competitive market rankings, following the growth of social media through likes and shares.
Furthermore, the use of featured SEO strategies can often provide better results to organic rankings; PPC, voice search and local SEO. Keeping up to date with trends is useful in discovering improved strategies to maintain a successful SEO plan.
Tigerfish are a Cheltenham-based web design & online marketing company – Tigerfish work within the Finnick Group collective offering responsive websites to a wide range of clients, from corporates and public sector to small companies, charities and publishers. Web design Cheltenham | Tiger-fish.com
To browse Finnick Group’s other services: CLICK HERE
Tigerfish’s guide to GDPR
Sit down in any office building for a day and there is no doubt you will come across GDPR in some way shape or form; in conversation, in an industry magazine or scattered across staff noticeboards, there simply is no hiding from it. So what is it, why is it so important and how can you prepare for it in your business?
GDPR stands for General Data Protection Regulation and has been sanctioned by the European Union to control and manage the everchanging landscape of the use of personal data. The new legislation sets that anyone who handles data on EU citizens is affected, regardless of whether they are located in the EU or not – the first global protection law. It came into effect in April 2016, but expects all business to be compliant by 25th May 2017 or face charges of up to £20m or 4% of annual turnover.
Personal data is defined as any information relating to a person where they can be identified directly or indirectly. Examples of this include:
- Name and address
- Photograph ID
- Social Media profiles
- Medical information
- Bank details
- IP addresses
In order to be compliant with GDPR, businesses that possess this personal data must have a ‘legitimate reason’ to do so. Companies will also have to be transparent in the way they obtain data, and if asked to do so, explain the exact process of how it was gathered – bringing an end to the vague tick box method used by most organisations when accepting Terms and Conditions as well as the re-selling of personal data gathered using this type of scheme.
Similarly, the regulation also maintains that companies who hold personal data, should only do so for the period of time of which it is absolutely necessary and be used only for its original purpose.
The ICO – The UK’s independent authority set up to uphold information rights in the public interests has set out a 12 step plan for businesses to prepare for GDPR.
- Awareness – Ensure all key decision makers within your organisation are aware of GDPR and its implications.
- Information held – Document what personal data is held, where it came from and who it’s shared with for potential auditing purposes.
- Communicating Privacy Information – Review current privacy practices and put a plan in place for making any necessary changes in time for GDPR implementation.
- Individual rights – Check your procedures to ensure they cover all the rights individuals have, including how you would delete personal data or provide data electronically.
- Subject access requests – Update your procedures and plan how you will handle request.
- Lawful basis for processing personal data – Identify the lawful basis for processing activity in the GDPR, document it and update your privacy notice to explain it.
- Consent – Review how you seek, record and manage consent and whether changes need to be made. Also refresh existing consents if they don’t meet new standards.
- Children – Start thinking about whether you need to implement systems to verify individuals’ ages and to obtain parental or guardian consent for any data processing activity.
- Data breaches – Make sure you have the right procedures in place to detect, report and investigate a personal data breach.
- Data Protection by Design and Data Protection Impact Assessments – Familiarise yourself with the ICO’s code of practice on Privacy Impact Assessments and the latest guidance from Article 29 Working Party and find a way to implement them into your organisation.
- Data Protection Officers – Designate someone to take responsibility for data protection compliance and assess where this role will sit within your organisations structure and governance arrangements. Should you appoint a DPO? (Data Protection Officer)
- International – If your organisation operates in more than one EU member state you should determine your lead data protection supervisory authority. Article 29 Working Party can assist you with this.
For the ICO’s full 12 step guide to GDPR preparation, click here.
Typography is the design of text.
When building a website, typography is a central part of usability. Having a clear font is essential to get your message across and make the browsing experience as straightforward as possible for clients. An effective font will combine optimum use of graphic design, accessibility and readability. Having a font that represents your brand is essential in building consumer confidence. If you are a beginner to Web-Design, the three fonts Tigerfish would recommend are:
- Archivo Narrow
- Ostrich Sans
- GT Walsheim
Trends including Brutalism and Minimalism can be used for emotional effect.
Brutalism is a technique which traditionally uses dark backgrounds and code visualisations using monospaced typography, a single font throughout the design. Whereas Minimalism uses negative white space alongside streamlined navigation to incorporate video, animation and photograph, normally with a black and white colour scheme.
The separation of titles and sections is important to develop a good user experience. A page design with section breaks between paragraphs helps improve reading and user experience through a sophisticated design.
There is no right or wrong as long as the design of content is suitable for your readers to follow.
At Tigerfish we work closely with clients to incorporate all design needs and requirements. By taking the time to understand our audience we can make the changes required to best suit the needs of your client.
To contact Tigerfish click HERE