Making online a success for you
Whether it’s a responsive web site, a landing page, email campaign, a microsite or social media activity and advertising – Tigerfish help you to succeed
Get the foundations right for you
Tigerfish are passionate about using the most appropriate technology that produces the best possible results for you.
Your web site is the foundation or cornerstone of all your online activities – so it must be right from the start.
All projects start with a discovery meeting so the team are able to advise you correctly from the start.
Our business is built on relationships and getting results
A full online service
We go way beyond building the right web site for you, we also provide SEO, services, E-Newsletters, email campaigns, analytics & reports, social media marketing along with managed hosting for your site.
We are also able to provide content, photography and video for use in online marketing campaigns to make your site and social media stand out from the crowd.
We are part of your online team
We empower our clients so they are able to make the most of their online presence.
We provide training and support so you can achieve your aims online.
As we all know, the impending General Data Protection Regulation is enforced from this Friday, 25th May and is set to wholesale changes on the way companies protect, acquire and process data. The aim of this blog is to inform you as readers on how to ensure your Website and how you collect data upon your site, stays within the new European legislation, or you could face a fine of up to €20,000,000 or 4% of your annual turnover for your troubles.
Now we’ve all been called by an “international” number to be told we’ve been in a car accident that’s not our fault, the data obtained by said insurance companies was more than likely passed on via a third party such as a clothing brand, holiday company or supermarket, i.e. someone you’ve made a purchase from and given contact information too. The aim of GDPR is to alleviate such processes by ensuring that consent from consumers must be freely given, specific, informed and unambiguous which brings us on to our first point, opt ins.
Opting in and Opting Out
In the past and possibly until now, companies methods of obtaining data have been somewhat questionable. The changes that will now take place will enforce companies to actively opt in to marketing communications; eliminating tick box methods such as the following:
Tigerfish would like to send you information regarding our most recent offers, please tick this
box if you do not wish to receive these. □
Similar methods have shown organisations tie their marketing communications in with the acceptance of their Terms and Conditions, another big no no after 25th May.
Following the GDPR changes, opt in forms should be clear and concise with their wording and permissions:
“Please tick this box if you’d like to hear from us in future regarding promotions on our
offers and services”
– Mail □
– Text □
– Email □
As shown above, all businesses should provide boxes for the method of communication they wish to provide to the recipient, meaning that if they don’t tick the box for e-mail, under no circumstances should they receive any e-mail marketing promotions.
Have you ever tried to unsubscribe from a mailing list and get bombarded with so many questions, you end up forgetting the reason you’re answering the questions or just think its easier to delete the promotional e-mail when it inevitably arrives. GDPR will stop this. Under the new law, it should be as easy to remove consent as it was to grant it, meaning the once you click unsubscribe, it should do just that, or instead take you to a further screen where it asks the topics which you want to unsubscribe from, a reason for unsubscribing or to minimise the frequency of such e-mails.
Subject Access Request
Where an individual wants to be informed on the information an organisation holds on them, they can demand a Subject Access Request, which has to be responded to within 40 days.
What information can be requested?
- What personal data is being processed
- The purposes of the data being process
- Who it is being disclosed to
- The extent to which the data is being used to make automated decisions related to the data subject
If you’re running an eCommerce platform, correct measures should be in place to remove the personal data obtained from a purchase after a given ‘reasonable’ period.
Most websites use Google Analytics to track their visitors; where they’ve come from, what parts of the website they visited, how long they spent on each page etc… Thankfully for users and digital marketers, by changing a few settings on the Google Analytics Dashboard you can make Google Analytics uses non identifiable cookies to track users, meaning the visitors tracked are anonymous to the the website owner.
Cookies on websites can be liked similarly to Google Analytics tools in reference to GDPR in that some cookies placed on websites can be non identifiable; this needs to be abundantly clear to the visitor when their data is being tracked on the site as consent will need to be given to track personal data.
How can Tigerfish help?
If you are struggling to get your website GDPR ready or if you would like our team to look into this for you Tigerfish can help. We have been working with a few clients on their GDPR issues which has given us the experience needed to help you with your GDPR issues.
For more information regarding this and how we can help you make your website GDPR compliant please contact Peter Brazier our Project Manager using the details below.
01242 507 550
For more information on GDPR from the ICO – visit their website here.
How do I get email for my domain with a web hosting package?
While our hosting packages don’t provide email hosting we can provide our client with help setting up their email services on third party email providers. One of which we recommend is Google’s G Suite.
How long will it take for my web hosting account to be set up?
This can take from a half-day to a full day depending on the requirements. The factors that usually decide this can be whether an SSL Certificate needs to be applied to the domain and if any special requirements such as google analytics and security features.
Do I need special tools or skills to use a content management system?
Once trained to use your websites CMS system you should be able to change most aspects of the website quite easily yourself.
What is a content management system (CMS)?
A CMS manages the content that appears within a defined set of templates.
Can you build database driven and eCommerce websites?
Yes we can. Tigerfish have built and currently provide many clients with websites capable of handling big data and high output eCommerce.
Will my website show up in Google?
Once we have done preparation for your website for SEO (part of our development package) and published the site to the various search engines your website should appear in all search engines.
Do you provide web hosting?
Yes. Our hosting provides you with the comfort of knowing that the website will away be up to date and using the latest versions of plugins and the CMS
What is web hosting?
It is when the files and images that make up your website are hosted in a cloud or it environment. Hosting allows your website to been seen by everyone 24hrs a day and also the right hosting will provide you with many benefits such as speed security in the form of database and file backups to make sure you never lose your website data/files.
How do I register my domain name?
We can purchase and manage your domain and DNS for you. Otherwise you can contact a Domain Provider and do this yourself.
What is a domain name?
A domain name is a unique name for your company attached to a TLD. A Top Level Domain (TLD) is the .co.uk or .com for example that distinguishes the name as a website URL. The Domain name is then used to point to a Servers IP address.
How long will it take to design my website?
This can vary depending on the complexity and and functionality required for your website. A fairly simple website could take a week whereas a complex website with 1000’s of pages and 100’s of templates could take Months or Years.
Are there any hidden costs?
There are monthly costs and yearly costs associated with websites. Once you have paid for development of the website you may be required to pay Monthly, Quarterly or Yearly for the websites hosting. None of these costs should be hidden from you and would be provided to you as part of a websites proposal document/quote.
Will I own the finished product?
Once a website or design work has been signed off and fully paid for by the client the website copyright will be handed over to the client. This will not include the open source CMS or Plugins used to create the functionality your website requires.
I don’t live near Cheltenham can I use your services?
While based in the Cotswolds Tigerfish have clients from Scotland, London, Cambridge and even in the USA. Due to our team being available via the world wide web we are able to talk with clients all over the world.
Do you outsource overseas?
No we don’t. All of the work carried out for clients is done by our inhouse team and only very rarely by UK based self employed contractors with specialist skills that are required for certain projects. Tigerfish will always avoid the use of oversea contractors due to their company not being able to comply to the Modern Slavery Act 2015.
I already have a site, but I want a new design. Can you help?
Of course we can. Many of our clients came to us originally as they were looking to modernise their current website. This has lead to many of them being full time clients who also benefit from our other services like Hosting and SEO.
If I ask for a quote, what happens next?
Our Project Manager Peter will go away and do some research on your current website and competitor sites. He will then use this research to produce a quote for what would be required for you to compete or exceed your competitors. If a design is required our team can also produce this based on the research.
How much does a website cost?
As with the time it takes to produce the website this can vary entirely on the complexity and functionality of the website. Tigerfish are able to cater for all client bases and are always competitive on price.
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SEO or Search Engine Optimisation focuses on analysing data to improve rankings in search engines. Identifying what works to improve visibility is important for an effective strategy.
The method of communication that allows users to speak into their mobile phone or computers to search information through a voice input. Voice search can develop artificial intelligence and provide a great opportunity to reward successful SEO strategies.
The process uses long trail keywords in looking for questions, phrases and expressions rather than specific keywords. Tone of voice is also used to match the user’s intention in assisting to access new data.
Delivering a good user experience increases the engagement of the page and helps favour a site over competitors in Google ranking. User experience targets group decisions in influencing industry trends and design preferences.
Helps boost SEO in providing engaging content favourable to the user’s needs of relevant and easy to read content. The presentation of information through the display of tables, for example, helps make information easier to extract.
Rise of visual search
Current search engines analyse more than just text and are now supported with visual content to explore new search methods. Rich visuals create more engaging content and provide competitive market rankings, following the growth of social media through likes and shares.
Furthermore, the use of featured SEO strategies can often provide better results to organic rankings; PPC, voice search and local SEO. Keeping up to date with trends is useful in discovering improved strategies to maintain a successful SEO plan.
Tigerfish are a Cheltenham-based web design & online marketing company – Tigerfish work within the Finnick Group collective offering responsive websites to a wide range of clients, from corporates and public sector to small companies, charities and publishers. Web design Cheltenham | Tiger-fish.com
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