A recent article from eMarketer highlights the fact that small businesses don’t believe that social media is an effective tool for marketing and promoting their businesses. At Tigerfish we believe that social media in isolation may not give the results required – but combine social media with email marketing, newsletters and blogs and that maybe a different story.
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We are currently reviewing our web site and search engine optimisation – we thought these points would be real bonus to anyone looking at improving their web site.
(Comments are from Tigerfish – Cheltenham web design)
Pull up your website. Pretend you are a new prospect and ask yourself the following questions. Or better yet, find someone who has never seen your site before and ask them to answer these questions:
The article below shows how search engine marketing, SEO and pay-per-click can be a massive boost to charities. It highlights the importance that you need to be fast off the mark and focused to achieve an increase in donations.
I suppose it stands to reason the faster a charity can put a facility in place to accept donations the easier it is to give to that cause.
We particularly agree with the statement at the end of the article that “digital” or online doesn’t sit in a vacuum but it is the fastest and easiest media to put in place to gain the most empathy from the public.
But are Twitter just stepping on peoples toes – this functionality already exists and is in use. So is Twitter’s strategy one of vertical integration rather than maintaining the core offering? What do you think?
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In these tough economic times, there’s no other form of marketing that gives you more bang for your buck. Especially when you compare the costs of email to a direct mail campaign, email is incredibly cost effective. If you properly integrate your email marketing with the rest of your marketing then you’ll see an uplift in response rates from across your media spend. Not only will you be saving money with email you’ll be making extra revenue from your newly integrated campaigns.
- Read more about Lack of time is the number one reason small businesses limit online marketing
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The results of the survey reinforced some of our thinking with regards to online marketing for small businesses and also brought some new activities into the limelight.
As expected 100% of the respondents have a web site and 84.2% indicated that the web site was either very important or essential for the marketing of your company.
We have been working with the direct marketing agency DMS for a while now with regards to online marketing. We have been looking at ways their clients, mainly charities and non-profits can move forwards. This is one idea we saw on the Mashable blog that we will be looking into further.
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New App Helps Charities Make More Money Online
Nadanu transforms the electronic giving into a simple, fun and accessible experience.
Online to take one-fifth of total ad spend by 2014
All the hype is about the iPad and how online is moving towards being the main growth area in advertising – eMarketer are confirming the shift but will it replace the “Lost revenues” for the advertising industry?
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Last Friday I was in a meeting with Anne, a Blue Badge Tour Guide from of www.tourandexplore.com who specialise in guided tours of the Cotswolds. We were running through some of the details involved in linking your blog, Twitter account and web site together.
Despite the fact that many small businesses now realise that video marketing is something that they can implement relatively easily, for some reason they still aren’t doing it. With the benefits that video marketing can offer a business, this could be a fatal mistake.
This is possibly due to the fact that the concept of video marketing is still relatively new, and this could mean that most business owners simply do not understand how to use it effectively.
