Wonderbag is a unique product that needed a unique site. Drupal 7 put us in a great position to come up with something special, featuring huge amounts of evocative imagery, especially where food is concerned, along with a whole bunch of social content and interactivity.

The site integrates with Twitter and Facebook, and allows users to participate in discussions on the site itself. It contains a recipe index where users can submit their own recipes for moderation, and an online shop selling the Wonderbags themselves.

Twitter’s user base has experienced infamous growth over the past couple years, with the company announcing in December that 100 million new accounts had been opened in 2010 and eMarketer estimating that the US Twitter population rose from 18 million in 2009 to 26 million last year. The social media service may also be beginning to mature as a community.

A recent article from eMarketer highlights the fact that small businesses don’t believe that social media is an effective tool for marketing and promoting their businesses.  At Tigerfish we believe that social media in isolation may not give the results required – but combine social media with email marketing, newsletters and blogs and that maybe a different story.

***************************************************************************

Type: Media Group Website

Date: April 2010

The Brief

Halldale are the leading suppliers of news and news publications to the flight simulation and training market publishing a number of magazines, hosting conferences and attending trade shows as well as engaging their audience through through electronic news and online industry directories.

Type: Corporate Website
Date: July 2010

The Brief

Tigerfish Interactive was asked by the CMS Group to renew their current website design and develop the new website in Drupal to allow better SEO & Google rankings. Tigerfish was then asked to give the company a social media makeover allowing feeds from twitter to appear on the website and allow links to websites such as LinkedIn.

We are currently reviewing our web site and search engine optimisation – we thought these points would be real bonus to anyone looking at improving their web site.
(Comments are from Tigerfish – Cheltenham web design)

Pull up your website. Pretend you are a new prospect and ask yourself 
the following questions. Or better yet, find someone who has never seen your site before and ask them to answer these questions:

The article below shows how search engine marketing, SEO and pay-per-click can be a massive boost to charities. It highlights the importance that you need to be fast off the mark and focused to achieve an increase in donations.

I suppose it stands to reason the faster a charity can put a facility in place to accept donations the easier it is to give to that cause.

We particularly agree with the statement at the end of the article that “digital” or online doesn’t sit in a vacuum but it is the fastest and easiest media to put in place to gain the most empathy from the public.

Having just left DrupalCon's BoF session on the proposed DrupalCRM project, I thought I would take the opportunity to reflect on the progress we made and where the project will be going from here.

A great turnout saw around 20 people show up to discuss the current state of the project and its goals. To skip directly to the conclusions, the DrupalCRM project is aiming to produce a native Drupal CRM in Drupal 7 (which can then be backported to Drupal 6) which is flexible, robust and does not suck to use.

But are Twitter just stepping on peoples toes – this functionality already exists and is in use. So is Twitter’s strategy one of vertical integration rather than maintaining the core offering? What do you think?

*******************************************************************