This is really good news for site owners with a good base of content that use “White Hat’ techniques to gain a bona fida search engine ranking.

Google has already penalised blogs that are purely set up for SEO and last year a great number of rankings were effected by this change.

Extract from the article:-

Having been involved in web design and web development as well as online marketing for many years I have picked up and seen first hand how good SEO skills and careful employment of these skills can really help improve search engine ranking. Here is a list of a few SEO tips to keep in mind when developing new sites, writing new content or planning your next article.

It looks like Google can retain its bidding advantage on keywords, so companies cannot restrict bidding on their brand names. It looks like if you want to protect your brand you’ll have to sue each company separately through the national courts. A real piece of non legislation.

Google has won a long-running court battle over its use of trademarked brand names in its AdWords platform.