Individually they can make a difference to your web site - but together they are an explosive force.

Together they create an overlap, make failing techniques work, together they create a multiplier effect taking your online marketing forwards faster with outstanding results.

The seven essential components are:-

1. Driving relevant traffic to your web site - what are the best, most effective ways of getting qualified traffic to your web site?

Today we released Wildfire onto drupal.org. This means you can download the module, create yourself an account, and start using it yourself to create email campaigns.

We're really excited by this because it means more exposure for Wildfire, more users, and therefore more opportunity for us to throw resources at making it even better and adding features.

Of course, it also means that the increased number of users will help to find all the final tiny niggles in the system and create a more polished module.

The National Skills Academy for Food and Drink needed an improved online presence, with more interactivity, stronger visuals, and more control over their own content. As they had a lot of content and a very long potential features list, we went on a few trips to York to sit with their team and get a feel for what they needed.

Wildfire has been completely rebranded and with it, a Drupal 7 release has been made, so we can offer the perfect email and social marketing solution to clients with both fresh and slightly older websites. What does this mean for you if you're a customer already?

Nothing has changed, except the wording. So that's a relief! If you're an existing customer, everything labelled 'Creative Message' has now been renamed to 'Wildfire'. The Creative Message platform has now reached the end of its life, and we're carrying on the platform under its new name: Wildfire.

The evening of Tuesday 23rd August will be the unofficial DrupalCon curry night. Together with NikLP, we are planning to bring together all those who love both Drupal AND curry. After all, London has some of the best of the country's curry houses, so bring an iron stomach (just kidding, as curry doesn't have to be violently hot, if you don't like that sort of thing) and let's eat!

Stroud College had an existing site, but unfortunately their old web company was unable to keep it running, and the original development had been done in a way that introduced a number of problems to their workflow. Our task was to turn the site around, making sure everything worked the way it was originally supposed to, and take on the hosting and support.

The newest version of Wildfire was released today, free of charge, to all our existing customers, and brings huge improvements and lots of new stuff!

Here's the key differences:

Using the PHP Pear Mail_Mime package to send email using the UTF-8 character set is not as straightforward as it seems. The documentation for this part of the package is either not complete, or misplaced, because we struggled to find how it should work.

I aim to show you the method that worked for us, at least for our purposes, and perhaps you can adapt this to suit your own needs. This assumes:

A recent article from eMarketer highlights the fact that small businesses don’t believe that social media is an effective tool for marketing and promoting their businesses.  At Tigerfish we believe that social media in isolation may not give the results required – but combine social media with email marketing, newsletters and blogs and that maybe a different story.

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Type: Media Group Website

Date: April 2010

The Brief

Halldale are the leading suppliers of news and news publications to the flight simulation and training market publishing a number of magazines, hosting conferences and attending trade shows as well as engaging their audience through through electronic news and online industry directories.