Today we released Wildfire onto drupal.org. This means you can download the module, create yourself an account, and start using it yourself to create email campaigns.
We're really excited by this because it means more exposure for Wildfire, more users, and therefore more opportunity for us to throw resources at making it even better and adding features.
Of course, it also means that the increased number of users will help to find all the final tiny niggles in the system and create a more polished module.
The National Skills Academy for Food and Drink needed an improved online presence, with more interactivity, stronger visuals, and more control over their own content. As they had a lot of content and a very long potential features list, we went on a few trips to York to sit with their team and get a feel for what they needed.
Today we are pleased to announce a new release of the Wildfire platform for Drupal 6 and 7. Many requested changes, fixes and updates have been included in this release, but the most striking is the overhaul of the broadcast send page.
Wildfire has been completely rebranded and with it, a Drupal 7 release has been made, so we can offer the perfect email and social marketing solution to clients with both fresh and slightly older websites. What does this mean for you if you're a customer already?
Nothing has changed, except the wording. So that's a relief! If you're an existing customer, everything labelled 'Creative Message' has now been renamed to 'Wildfire'. The Creative Message platform has now reached the end of its life, and we're carrying on the platform under its new name: Wildfire.
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The newest version of Wildfire was released today, free of charge, to all our existing customers, and brings huge improvements and lots of new stuff!
Here's the key differences:
- Read more about Using PHP and Pear Mail_Mime to send mime emails with UTF-8 encoding
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Using the PHP Pear Mail_Mime package to send email using the UTF-8 character set is not as straightforward as it seems. The documentation for this part of the package is either not complete, or misplaced, because we struggled to find how it should work.
I aim to show you the method that worked for us, at least for our purposes, and perhaps you can adapt this to suit your own needs. This assumes:
A recent article from eMarketer highlights the fact that small businesses don’t believe that social media is an effective tool for marketing and promoting their businesses. At Tigerfish we believe that social media in isolation may not give the results required – but combine social media with email marketing, newsletters and blogs and that maybe a different story.
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Type: Media Group Website
Date: April 2010
The Brief
Halldale are the leading suppliers of news and news publications to the flight simulation and training market publishing a number of magazines, hosting conferences and attending trade shows as well as engaging their audience through through electronic news and online industry directories.
In these tough economic times, there’s no other form of marketing that gives you more bang for your buck. Especially when you compare the costs of email to a direct mail campaign, email is incredibly cost effective. If you properly integrate your email marketing with the rest of your marketing then you’ll see an uplift in response rates from across your media spend. Not only will you be saving money with email you’ll be making extra revenue from your newly integrated campaigns.
- Read more about Lack of time is the number one reason small businesses limit online marketing
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The results of the survey reinforced some of our thinking with regards to online marketing for small businesses and also brought some new activities into the limelight.
As expected 100% of the respondents have a web site and 84.2% indicated that the web site was either very important or essential for the marketing of your company.
