Wonderbag is a unique product that needed a unique site. Drupal 7 put us in a great position to come up with something special, featuring huge amounts of evocative imagery, especially where food is concerned, along with a whole bunch of social content and interactivity.
The site integrates with Twitter and Facebook, and allows users to participate in discussions on the site itself. It contains a recipe index where users can submit their own recipes for moderation, and an online shop selling the Wonderbags themselves.
All of this is fully content managed, so the client is able to take and alter almost any aspect of the site, from the text through the images to the videos and page layouts.