Cheltenham Web Design and Drupal Development | Tigerfish Interactive

Type: New Web Development,  Blogs, Traffic Building, integration with Twitter, FaceBook and Google News
Date: January 2009 - further upgrades September 2009

Background

News agency Sportsbeat approached Tigerfish with the spec to build an ambitious news site to hold the many articles their teams write daily. The original aim of the site was to just focus on Olympic news, but over time it has evolved to host a whole lot more.

The original brief was to provide news, blogs and features in a well categorised manner alongside a solid commenting system.

Our Work

More than the Games has undergone several iterations over the course of the year and evolved into something quite different. Features were added and removed in order to increase the traffic levels and engage users on the site. User feedback and usability testing were taken into consideration in several makeovers.

Tigerfish acted as part of the Sportsbeat team to focus on the key metric - increasing traffic to the site. We instigated a Google News feed and also set up numerous feeds which automatically update Twitter and Facebook accounts to make the management of these accounts easier for the team.

The traffic to the site has continually grown over the last year and hit an all time high during the Vancover Winter Olympics.