Younger viewers demand more from video online
A article from eMarketer shows that video is now a mainstream marketing tool, with younger high income users. Older users are catching on at a much slower pace.
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Online Video Viewers Hungry for New Tech
Internet users have broken records with their online video viewing in 2010, but viewer demographics still skew young, according to research from GigaOM Pro.
More than one-third of broadband subscribers who watch online video are ages 18 to 32, compared with just 13.7% of those who don’t download or stream online video. Another three in 10 video viewers were 33 to 44. Only 10% were over age 65, versus nearly one-quarter of the non-video-viewing population.
Similarly, online video viewers tend to be higher-income. These factors add up to a population eager for new technology, especially for items that foster viewing of digital video content throughout the home.
Further info and graphs at – http://www.emarketer.com/Article.aspx?R=1007627
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Robert
Twitter: @Robert_Hughes_
Web: http://www.tiger-fish.com
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