Small businesses are in need of online marketing, according to a recent Citigroup study. Most small businesses today aren’t leveraging the basic online tools readily available to them to help grow their businesses, the study found. Namely, in the last year 37% of small businesses have not used a website for marketing or expanding their business and 84% have not used e-commerce to sell their products or services. Additionally, 62% aren’t using basic email for marketing their business.
Before such a company jumps on the Twitter bandwagon it would be far better off to master these fundamental online marketing tools – particularly email marketing.
If your company needs any help with email marketing, newsletters on setting up online marketing tools such as blogs and Twitter – email me – robert(at)tiger-fish.com we have already helped small businesses take advantage of growing their business.