We have been working with the direct marketing agency DMS for a while now with regards to online marketing. We have been looking at ways their clients, mainly charities and non-profits can move forwards. This is one idea we saw on the Mashable blog that we will be looking into further.

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New App Helps Charities Make More Money Online

Nadanu transforms the electronic giving into a simple, fun and accessible experience.

Based on the ancient Sumero-Akkadian word for “giving”, Nadanu seeks to make the currently complex setup, management, deployment and usage of electronic giving and interaction with donors into a faster, better experience for users and charities alike. It helps organizations reach out to individuals who care in order to secure the funding they need.

For donors, the process is as simple as dropping virtual “coins” into a custom receptacle; the service eliminates the long, prohibitively complicated donation forms we’re used to seeing. Donors can also create reminders to give and set recurring micro-giving schedules for themselves.

Nadanu’s Push-K platform lets donors to give to their charity at anytime through a fun interface. With Nadanu, donors enjoy a simpler giving process, and non-profits or charitable organizations can deliver content such as video, audio and text messaging through a single system.

Go to Mashable to read the full article http://mashable.com/2010/06/17/nadanu/