Marketing budgets and focus continue to swing online
How important an issue is it for your organisation to shift your marketing to be more online or web focused?
45% – Somewhat Important
39% – Very important
12% – Somewhat not important
4% – Not important at all
Marketing budgets are going where the customers and prospects are – online. Online channels are lower cost and more measurable, and as a result continue to cannibalise traditional media. 84% of marketers said it is important for their organisation to shift their marketing focus to more online.
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