Marketers split evenly on social media delivering measurability
Setting the delivery metrics prior to you starting your campaign will help you determine the success of your social media activity.
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It’s no secret that online marketers care about measurability. Six in 10 respondents to Datran Media’s “4th Annual Marketing & Media Survey” said measuring and understanding their audience was a priority, and more than 87% said accurate online audience measurement was at least somewhat important for driving increased brand awareness, revenues or performance.
Bringing hard metrics to the realm of social media remains a challenge, however, with marketers worldwide in disagreement over whether 2010 will be the year they see quantifiable results from their efforts. Just over one-half think they will, but nearly four in 10 are unsure.
Full article: http://www.emarketer.com/Article.aspx?R=1007621
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