This is really good news for site owners with a good base of content that use “White Hat’ techniques to gain a bona fida search engine ranking.
Google has already penalised blogs that are purely set up for SEO and last year a great number of rankings were effected by this change.
Extract from the article:-
In search results, Google wants to “level the playing field” regarding “all those people doing, for lack of a better word, over optimization or overly SEO–versus those making great content and great sites,” Schwartz quotes Cutts as saying, in a rough transcription.
“We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect,” the transcript continues.